Discover a captivating level of realism with the Samsung RU7400 UHD TV. Dynamic Crystal Colour introduces millions of additional colour shades for an immersive viewing experience and at four times the resolution of Full HD, the powerful UHD engine upscales lower resolution content to near-4K quality for impressive detail.2 The RU7400 also includes the latest Smart TV apps and syncs with your favourite devices including Amazon Alexa, Google Assistant, and Samsung SmartThings.

Primary Features

1. Dynamic Crystal Colour- With Dynamic Crystal Colour technology, discover an expanded world of colours where millions of additional shades provide an immersive viewing experience.
2. UHD Processor - A powerful processor optimizes lower resolution content to near-4K picture quality for impressive detail
3. Compatible With Various Devices - Do more with your TV. Samsung RU7400 syncs with your other Samsung devices as well as Amazon Alexa, Google Assistant, and SmartThings.
4. One Remote Experience - The average person has four remotes to control their TV and other devices. Now, you only need one. With the One Remote Experience you can integrate and control multiple devices all at once.

Additional Features

1. Smart TV - With Smart TV, easily access your favourite apps and content through one simple on-screen guide – such as YouTube, Crave, Netflix and more. In addition to streaming the content you love, your Smart TV automatically syncs to your compatible devices so you can control content on the big screen.
2. HDR 10+ - High-Dynamic Range reveals the darkest darks and lightest lights, bringing stunning contrast to your favourite movies and shows.
3. SmartThings - SmartThings turns your TV into a dashboard for your smart homedevices, from your refrigerator to your mobile device and other connected devices. Execute commands, control your devices and monitor your smart home without leaving the sofa.
4. Bixby Voice Assistant on TV - Spend more time watching and less time searching. Smart AI lets you easily search shows, movies and more through voice commands.
5. Slim Design - Designed to look sleek, slim and stylish in any living space, created with a metal body finish that is clean, durable and stunning from any angle.
6. Clean Cable Solution - With no tangled cables, you can take in the incredible picture, distraction-free. Everything is hidden from view in a slim, sleek stand, freeing you from frustrating clutter